From the newsletter
Search Notes
What I'm seeing in local search, Google Business Profiles, and AI answers, written for the owners and marketers on my list. Short, opinionated, and usually something you can do this week.
- How to start measuring AI visibilityA five-step way to measure whether ChatGPT, Gemini, Perplexity and AI Overviews recommend your business.AI visibility · Tools
- AI search doesn't work like Google searchReal AI prompts are long, messy and full of constraints, so tracking 'best plumber in Dallas' misses how people actually search.AI visibility · Tools
- The Citation MythWhy paying monthly for directory citations rarely helps, and the few cases where citations still matter.Local search · Google Business Profile · Tools