From the newsletter
Search Notes
What I'm seeing in local search, Google Business Profiles, and AI answers, written for the owners and marketers on my list. Short, opinionated, and usually something you can do this week.
- 4 Steps to Better AI VisibilityA four-step Local SEO workflow to check, define, spread, and build your AI visibility over about five weeks.AI visibility · Reviews · Websites
- Why AI picks them and not youThe signals AI looks at when it recommends a local business, and a checklist to see where you stand.AI visibility · Reviews · Websites
- What SEO taught you to stop doingPress, awards and community work stopped feeling worth it for SEO, and they're exactly what AI recommendations draw on.AI visibility · Local search · Reviews
- Your customer's search started before GoogleCustomers now often ask AI first and use Google to verify, so you can rank well on Google and still be invisible to AI.AI visibility · Local search · Reviews
- Your GBP is becoming a data feedGoogle's new GBP features make profiles easier to run and also turn them into a data feed for AI. Here's what that means and what to do.Google Business Profile · AI visibility · Reviews
- Google Gets More Yelpian With New Review PoliciesGoogle's new review policies sound reasonable but enforcement looks Yelp-like, plus what to stop, keep, and document.Reviews · Google Business Profile
- What If Google Rewrote Your Profile?Google is using AI to write parts of your business profile, and why feeding it good, current inputs matters more than ever.Google Business Profile · AI visibility · Reviews
- Why your competitor ranks with fewer reviewsWhy review velocity and recency can beat a bigger review count in the local pack, and how to fix yours.Reviews · Google Business Profile · Local search